SXSW / Mill, London - 2017

Chaos is the New Calm

I designed this poster for the Mill+ talk at South By Southwest in March 2017.
Chaos Is The New Calm looks at the role of chaos as a driver for innovation and change. It investigates the science of stress to further understand how to work best in highly pressurised problem solving situations. Mill+ Creative Director Carl Addy will spark discussion on the challenges that creatives face and the innovations that emerge as a result.

Below are some other design explorations I created before coming to the final approved design.

Credits

Art Director: Luiza Cruz-Flade
Production Company: Mill+, London

Designs from the exploration phase