Figure.ai - 2023

Figure.ai

Figure is the first-of-its-kind AI robotics company bringing a general purpose humanoid to life.

It's brand is built on the principles of innovation, best-in-class engineering and their commitment to the advancement of robotic technology. To help launch the company out of stealth mode, Figure came to Territory Studio to create a motion graphic video that establishes the brand look, reveals a prototype product model, and presents its entry to the market.

I was the Executive Producer on this project, initiating the briefing with client through to bidding and pitching and then on to award.

Credits

Studio: Territory Studio
Creative Director: Chris Sharpe
Executive Producer: Luiza Cruz-Flade
Producer: Casey Leigh