JD.COM / 180 Digital China - 2018

Joy & Heron

I ran the creative pitch from Passion London and working closely with Passion Melbourne. Kyra and Constantin crafted a beautiful story for Chinese retailer JD.com. The directors developed the existing character of Joy, the brand’s logo, into an adorable tale of a dog, a heron and a can of worms. Told through characterisation and animation, the film makes use of facial expressions and nuanced gestures to bring the story to life. The heartwarming film tells the tale in a way only animation can, with engaging characters and stunning scenery.

Credits

Directors: Kyra & Constantin
Producer: Sibylle Preuss
New Business Producer: Luiza Cruz-Flade
Production Company: Passion Pictures